Friday, December 26, 2008

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How to make a million dollars money?

Being a millionaire isn't what it acclimated to be -- but it abiding beats not getting one. Just ask the 8.2 actor U.S. households -- an best almanac -- that had a net account of added than $1 actor in 2004, excluding the amount of their primary residence. That was a 33% access over the antecedent year, letters a analysis by TNS Financial Services.

The billow was apprenticed mostly by constant advance in the banal market. But there are added means to accomplish a actor -- alpha a business, advance in absolute estate, put yourself in the appropriate abode at the appropriate time. Kiplinger's approved out humans who did all those things and more. We begin that although they had taken altered routes, they followed a pattern; you ability alarm that arrangement the nine habits of awful acknowledged millionaires. And all of them had a 10th affection in common: They never absent afterimage of their goal.

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Wednesday, June 11, 2008

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Google founder pays $5 million deposit on ticket to space

NEW YORK — Sergey Brin, who co-founded Google Inc. to organize all the information on Earth, has now turned his gaze to space. Brin slapped down a $5 million deposit so he can blast off to orbit, Space Adventures Ltd. said Wednesday.

Brin becomes the highest-profile customer to date for the private space travel company, which since 2001 has sent five wealthy clients to the international space station aboard Russian rockets. Each ticket cost $20 million or more, a price that's climbing.

Next to go is video game designer Richard Garriott of Austin, who is scheduled to take off Oct. 12 on a $30 million trip. Garriott, whose father was a NASA Skylab and space shuttle astronaut, would be the first second-generation U.S. space traveler.

Garriott said Wednesday at a news conference that he plans to conduct several government and commercial experiments in orbit, such as researching proteins for drug companies. He also intends to connect with gamers from space through his online science fiction world in "Tabula Rasa."

No launch date has been set for Brin, but his payment gives him priority access to future available spots, the company said. He still must pay a hefty balance for his fare, which may cost more than $35 million.

"I'm a big believer in the exploration and commercial development of space and am looking forward to the possibility of going into space," Brin said in a statement.

Space Adventures, founded a decade ago and based in Virginia, also has agreed with the Russian space agency to launch the first dedicated, private mission to the station in the second half of 2011, CEO Eric Anderson told reporters at the storied Explorer's Club in Manhattan.

The mission will have two seats for paying passengers on the three-person Russian Soyuz. The third position is for a professional cosmonaut. Previously, the company has paid for single spare seats on Soyuz already scheduled for space station visits.

Private space launches, sometimes called space tourism, have brought needed cash to the Russian space program.

However, doubts have surfaced about the future of such trips after the Russian space program chief said in April that the country may have fewer Soyuz seats to sell because of the planned expansion of the space station crew in 2010.

Anderson said the 2011 private trip is an additional mission paid for by Space Adventures. He would not reveal the cost of the mission, which is for sale to individual clients, businesses and institutions.

The overall cost of flights also has been rising because of the weakened U.S. dollar and labor and materials expenses with the spacecraft, spokeswoman Stacey Tearne said.

Google's Brin, who has the option of selling his reserved seat, bought the first of six "founding explorer" slots that allow the owners to go to space later when their schedules permit, Space Adventures said.

Google's leaders have long been interested in space travel. The company is sponsoring a $30 million competition for the first private team to send a robot to the moon that travels about 1,500 feet and sends video and data back to Earth.

Garriott, an early Space Adventures backer, said all the private investing in his career has been for the privatization of space.

"Humans should be in space because it's valuable to be in space," he said, adding that he is already thinking about a second trip.

Garriott has been preparing for his flight at the Yuri Gagarin Cosmonaut Training Center in Star City, Russia. He said he is going back there Saturday for the toughest part: learning Black Sea open-water survival.

So far, the training has been less physically demanding than expected, Garriott said. He said his workouts in Austin at a boxing gym and running are harder.

A surprise, he said, was the volume of technical information he had to learn to stay safe and be productive in orbit.

"Nine months (of training) is not that long a time," he said. "I work really hard out there to master all the intricacies."

Another surprise was getting past the notion that the Soyuz spacecraft is antiquated technology, he said, calling it a "magnificent" vehicle that has been constantly updated.

The Soyuz has recently had some rough returns to Earth, but Garriott said he was confident in the quality and safety of the craft and the Russian program.

In a way to recognize his father's work in space and study environmental changes, Garriott said he will take many of the same photos of the Earth that his father snapped from orbit.

He called linking his flight to his online science fiction game, which involves interplanetary travel, "a great opportunity that can't be missed." He said the details would be announced in the next few weeks.

The effort could generate attention for "Tabula Rasa," which so far has disappointed in attracting a large audience.

The game's initial launch "wasn't as strong as we might have hoped," Garriott said. "We also came out right against a bunch of top-selling Christmas-season titles, so we had somewhat of a soft beginning, but we have a very enthusiastic core fan base.

"We still have high confidence that it will earn its place," he said. "Online games are 10-year plays."

source : statesman.com

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Tuesday, June 3, 2008

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Google Launches 'Site Search' For Enterprise

Google on Tuesday plans to launch Google Site Search, a re-branded version of Google Custom Search Business Edition.

Site Search, like its less elegantly named predecessor, gives businesses a way to offer Google search on their own Web sites.

"Search continues to be the way people find information," said Google enterprise product director Matt Glotzbach. "It has really taken over as the navigation paradigm for the Web. We're really set on addressing that and creating a hosted search offering that's accessible to everyone."

The new Site Search offers enhanced index coverage. It now indexes documents on public sites that otherwise wouldn't be indexed. Glotzbach described these files as "content that the crawler knows about but isn't in the main index due to space constraints." Public documents hidden behind submission forms represent the types of files that might not normally make it into Google's index, he explained.

Site Search now handles synonyms, so a search for "car" will now include "automobiles," for example. And Site Search administrators can add their own custom synonym dictionary to associate specific search terms with each other.

Top-results biasing and date biasing are also now available, allowing Site Search administrators to make specific documents rank more prominently for certain search terms. This is useful for presenting customers with newly released information, for instance, that might not otherwise rank at the top of a search results list.

And Site Search can be customized to reflect the design of the indexed site. Glotzbach said that Google's logo can be completely removed from Site Search pages. But, he noted, "companies like the Google branding because it really inspires confidence in their users."

Google says it has over 10,000 active users of its various enterprise search appliances and over 1,000 Web sites using Site Search.

Dave Girouard, president of Google's enterprise group, claimed in a statement that Site Search can increase customer satisfaction and business results.

To support that argument, Google cites a variety of research firm findings. It points to Media Metrix's finding that 80% of site visitors will abandon a site if the search is poor. It also cites Jupiter Research's finding that 85% of site searches don't return what the user sought.

Google Site Search has been integrated with Google Analytics, so Web site owners may benefit from site usage metrics in addition to the Google search experience.

In conjunction with the Site Search re-launch, Google has marshaled happy clients to attest to the power of search. It quotes Layla Rudy, Web site content manager for EMC Insignia, who attributes an 85% decrease in customer-requested refunds and a roughly 20% increase in e-commerce sales to the addition of Google Site Search.

Google says businesses can sign up and have Google Site Search available on their sites in about 10 minutes.

Google Site Search costs $100 for up to 5,000 pages, $500 for 5,001 to 50,000 pages, $850 for 50,001 to 100,000 pages, and $2,250 for 100,001 to 300,000 pages. Businesses with more than 300,000 pages have to contact Google sales for a quote.

source : informationweek.com

 

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Wednesday, April 16, 2008

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Will Smith and Friends Launch YouTube-Like Music Video Website

YouTube has lots of rivals on the web, but when lots of label companies and artists ally to form a powerful video sharing service, it may be a real threat for the Mountain

View-based company Google. PluggedIn, a YouTube-like music video website providing up to 10,000 licensed clips, has just been rolled out, providing multiple advanced features to users looking for multimedia content.

First of all, there's the number of videos: 10,000 as the owner states. All of them come from EMI Music, Sony BMG Music Entertainment, independent labels or other companies. But what's important is that all the clips are licensed so it's obvious PluggedIn want to avoid YouTube-like copyright disputes.

Then, there's the video player which, according to PluggedIn owners, supports high-definition full-screen playback with no buffering. Moreover, the player provides DVD-like controls in order to improve the viewing experience.

Unfortunately, and you can take this as the worst aspect of the service, I couldn't have ANY viewing experience because I wasn't able to view the clips posted on the webpage. The reason? They're not available outside the US, which (excuse my language, please) sucks.

Getting back to the PluggedIn's attractions, you should know that Overbrook Entertainment, the company managed by Will Smith, James Lassiter and Ken Stovitz, is one of the service's strategic partners which obviously brings more licensed content on the website.

"The experience that the PluggedIn team has created is truly world-class," said Guy Primus, Head of Interactive Media at Overbrook. "They've reshaped the way people will enjoy music online by combining high-definition video with personalization, social networking and e-commerce tools. The fact that they've built all of this to be replicated across entertainment categories is even more remarkable, and we look forward to working with them on a variety of initiatives."

source : news.softpedia.com

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Saturday, April 12, 2008

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Google aims to penetrate Deep Web with HTML forms crawling

In a move aimed at taking the search engine giant closer to what's commonly called the Deep Web, Google Inc. Friday said that it has started experimenting to find ways for its search engine to index HTML forms like drop-down boxes and select menus.

Over the past few months, Google has been trying out some HTML forms to see if they could discover Web pages that otherwise couldn't be found or indexed for users, noted Googlers Jayant Madhavan and Alon Halevy, members of the Crawling and Indexing team.

"For text boxes, our computers automatically choose words from the site that has the form; for select menus, check boxes, and radio buttons on the form, we choose from among the values of the HTML," they noted in a blog post. "Having chosen the values for each input, we generate and then try to crawl URLs that correspond to a possible query a user may have made. If we ascertain that the Web page resulting from our query is valid, interesting and includes content not in our index, we may include it in our index much as we would include any other Web page."

If a site includes tools for preventing being crawled by a search engine, Google will adhere to those instructions, it said. In addition, Google will omit any forms that require password input or that use terms commonly associated with personal information like logins or user IDs.

The Web pages discovered using the enhanced crawling method will not come at the expense of the regular Web pages that are already part of the crawl, so this methodology won't impact page ranking, Google noted.

"This experiment is part of Google's broader effort to increase its coverage of the Web," Google noted. "In fact, HTML forms have long been thought to be the gateway to large volumes of data beyond the normal scope of search engines. The terms Deep Web, Hidden Web, or Invisible Web have been used collectively to refer to such content that has so far been invisible to search engine users. By crawling using HTML forms, we are able to lead search engine users to documents that would otherwise not be easily found in search engines, and provide Web masters and users alike with a better and more comprehensive search experience."

source : infoworld.com

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Friday, April 11, 2008

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The Googlenairs

Google has been known for a long time as the best place in the world to work. They offer free massages, gourmet meals, and professional haircuts at their beautiful campus in California. That right there puts them above 99.99% of the other companies in the world. At any rate, you already knew all that so lets move on.

Have you ever wondered how much a Google employee makes? Well this data isn't extremely easy to find, if you don't believe me just search Google. However, here is some interesting statistics.
Google Programmer in Phoenix - $174,000/year
Google Programmer in California - $197,000/year
Google Programmer in Chicago - $222,000/year
Google Programmer in New York - $242,000/year
(according to Indeed.com)

...and thats just in salary. What other financial benefits does Google offer it's employees?

  • 1) Google will pay $8,000 / year for you to continue your education. They just require you get at least 'B's in your classes.
  • 2) If you refer another employee to Google's staff and they stay for 60 days, Google will pay your $2,000
  • 3) If you are thinking about adopting a kid, Google will contribute $5,000 towards all the legal and adoption fees.
  • 4) Depending how long you have worked at Google you can get up to 25 days (almost a month) paid vacation a year!


Now their is one more thing that is very interesting about Google employees financial lives. According to the New York Times there are estimated to be over 1,000 Google employees with Google stock worth over $5 million dollars. Woah wait! There are over 1,000 people working for Google who are worth OVER $5 MILLION DOLLARS! Even Google's former masseuse (did I mention employees get free massages) is a millionaire. Also, according to the New York Times, every employee that has been at Google for over a year is worth well over $250,000. Competing firms have said that Google alone has raised the average programmers salary by 50% over the last few year and with salaries and benefits like this I really don't doubt it.

source : cherryav.com

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Tuesday, April 8, 2008

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Google Jumps Head First Into Web Services With Google App Engine

Our live coverage of the Google App Engine launch event is here (Update: we’ve built and launched a test application here).

Google isn’t just talking about hosting applications in the cloud any more. Tonight at 9pm PT they’re launching Google App Engine (Update: The site is live), an ambitious new project that offers a full-stack, hosted, automatically scalable web application platform. It consists of Python application servers, BigTable database access (anticipated here and here) and GFS data store services.

At first blush this is a full on competitor to the suite of web services offered by Amazon, including S3 (storage), EC2 (virtual servers) and SimpleDB (database).

Unlike Amazon Web Services’ loosely coupled architecture, which consists of several essentially independent services that can optionally be tied together by developers, Google’s architecture is more unified but less flexible. For example, it is possible with Amazon to use their storage service S3 independently of any other services, while with Google using their BigTable service will require writing and deploying a Python script to their app servers, one that creates a web-accessible interface to BigTable.

What this all means: Google App Engine is designed for developers who want to run their entire application stack, soup to nuts, on Google resources. Amazon, by contrast, offers more of an a la carte offering with which developers can pick and choose what resources they want to use.

Google Product Manager Tom Stocky described the new service to me in an interview today. Developers simply upload their Python code to Google, launch the application, and can monitor usage and other metrics via a multi-platform desktop application.

More details from Google:

Today we’re announcing a preview release of Google App Engine, an application-hosting tool that developers can use to build scalable web apps on top of Google’s infrastructure. The goal is to make it easier for web developers to build and scale applications, instead of focusing on system administration and maintenance.

Leveraging Google App Engine, developers can:

  • Write code once and deploy. Provisioning and configuring multiple machines for web serving and data storage can be expensive and time consuming. Google App Engine makes it easier to deploy web applications by dynamically providing computing resources as they are needed. Developers write the code, and Google App Engine takes care of the rest.
  • Absorb spikes in traffic. When a web app surges in popularity, the sudden increase in traffic can be overwhelming for applications of all sizes, from startups to large companies that find themselves rearchitecting their databases and entire systems several times a year. With automatic replication and load balancing, Google App Engine makes it easier to scale from one user to one million by taking advantage of Bigtable and other components of Google’s scalable infrastructure.
  • Easily integrate with other Google services. It’s unnecessary and inefficient for developers to write components like authentication and e-mail from scratch for each new application. Developers using Google App Engine can make use of built-in components and Google’s broader library of APIs that provide plug-and-play functionality for simple but important features.

Google App Engine: The Limitations

The service is launching in beta and has a number of limitations.

First, only the first 10,000 developers to sign up for the beta will be allowed to deploy applications.

The service is completely free during the beta period, but there are ceilings on usage. Applications cannot use more than 500 MB of total storage, 200 million megacycles/day CPU time, and 10 GB bandwidth (both ways) per day. We’re told this equates to about 5M pageviews/mo for the typical web app. After the beta period, those ceilings will be removed, but developers will need to pay for any overage. Google has not yet set pricing for the service.

One current limitation is a requirement that applications be written in Python, a popular scripting language for building modern web apps (Ruby and PHP are among others widely used). Google says that Python is just the first supported language, and that the entire infrastructure is designed to be language neutral. Google’s initial focus on Python makes sense because they use Python internally as their scripting language (and they hired Python creator Guido van Rossum in 2005).

source : techcrunch.com

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Google App Engine: When will Microsoft field a competitor?

On April 7, Google took the wraps off of more than many had expected: Not just a hosted database platform, but an entire hosted Web app platform, known as Google App Engine.

Google App Engine, which Google announced at its CampFire One developer event on April 7, as explained by TechCrunch, looks like this:

Google’s App Engine is “an ambitious new project that offers a full-stack, hosted, automatically scalable web application platform consisting of Python application servers, BigTable database access … and GFS data store services.”

I’ve heard rumors that Microsoft is readying a competitive hosted application platform. But more on that in a bit….
The database component of Google’s App Engine, known as “BigTable,” is aimed at Amazon’s SimpleDB — and Microsoft’s SQL Server Data Services (SSDS).

Or maybe not…

As Roger Jennings notes over on his Oakleaf Systems blog, Google’s BigTable (and Amazon’s SimpleDB) are really not a whole lot like Microsoft’s SSDS. As Jennings blogged this past weekend:

“My conclusion based on the Bigtable paper and SimpleDB documentation: Bigtable’s architecture and implementation have more in common with Amazon’s Simple DB than either database has with SSDS … Bigtable and SimpleDB aren’t relational database management systems (RDBMSs); both resemble multidimensional indexed maps of attribute/value pairs. SSDS attempts to hide the fact that it’s an RDBMS (relational database management system).”

When I spoke with Microsoft officials about SSDS at Mix ‘08, it was hard to get them to explain exactly what SSDS was. As I noted in early March:

“Microsoft officials were reticent to compare SQL Server Data Services to offerings from any competitors. But Gartner Vice President David Smith said the new Microsoft service was comparable to a service like Amazon’s SimpleDB.”

SimpleDB, which Amazon released into public beta in December 2007, is a complement and adjunct to the company’s Elastic Computing Cloud (EC2) and Simple Data Storage Service (S3). It allows customers to store, modify and query data hosted in the cloud.

SSDS is just one of a number of developer-focused hosted services Microsoft is readying. Microsoft already has announced it is working on BizTalk Services, which are workflow services that extend the company’s BizTalk Server product. Microsoft also has unveiled beta versions of its Synchronization Framework, elements of which which sound an awful lot like the nearly abandoned WinFS (Windows File System).

According to one developer who said he believed Microsoft was close to fielding a hosted app platform: “A hosted workflow engine, with Microsoft’s killer tools behind it, could be their big ‘cloud’ killer service.”

source: blogs.zdnet.com

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Monday, April 7, 2008

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How to Skip Sex

Sex is considered the engine of the evolution. Without sex, we would all be similar clones. Sex brings diversity, but also it can repair the effects of negative mutations. Healthy genes from one parent can counteract the presence of a damaged (mutated) gene from the other parent, resulting healthier offspring.

Thus, theoretically, asexual species should accumulate harmful mutations over time, that would doom the species. But some microscopical "worms" called bdelloids, from the group of rotifers, challenge this: they have renounced sex for tens of millions of years. Their secret has been revealed by a new research published in the journal "Proceedings of the National Academy of Sciences": a powerful method to repair mutations.

Today, only about 2,000 of 2 million known species reproduce in a completely asexual way, without any fertilization of an egg by sperm being involved. And bdelloids have proved to be extremely prolific: these water invertebrates evolved into over 400 species.

To check the DNA repair mechanisms of the bdelloids, the researchers exposed the tiny worms to gamma rays, which cut into pieces the DNA molecules. Bdelloids kept on multiplying at gamma radiation levels five times over the maximum level tolerated by all the other animal species.

"We kept exposing them to more and more radiation, and they didn't die and they didn't die and they didn't die," said researcher David Mark Welch, an evolutionary biologist at the Marine Biological Laboratory at Woods Hole, Massachusetts.

These powerful DNA repair mechanisms did not evolve in order to resist such high radiation levels, not naturally encountered on Earth, but to stand extreme water loss, which can destroy their DNA at the same level. These creatures inhabit temporary pools and can experience complete desiccation at any moment.

The team discovered proof that bdelloids, like most animal species, had originally possessed two copies of each chromosome. But, at a given moment, the whole genome of the ancestral bdelloid got duplicated, resulting in an animal with four copies of each chromosome (a condition called tetraploidy, opposed to diploidy in most animals, humans included). This animal had four genes for each function.

The bdelloids preserved most of their extra genes, and "we believe they have kept most of their duplicate genes because they are serving as templates for DNA repair," Welch said.

DNA damage is a main factor in cancer, aging, inflammation and other diseases, and "being able to understand how animal cells can be so resistant to radiation may be of some interest in understanding how these conditions might be inhibited in human cells," Matthew Meselson, a molecular geneticist at Harvard University, told LiveScience.

source : news.softpedia.com

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Sunday, April 6, 2008

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How to find opportunities for your business

Are you trying to find ideas to start your business? Keep your eyes (and ears) open.

It's been a while since I posted a business lesson and over the Easter weekend, I heard a joke that relates to even the smallest entrepreneur.

Here's the joke:

It is pouring rain in the flood plain of the Mississippi Valley, and the rising river begins to threaten homes, including that of a local preacher.

When water floods into the ground floor, a rowboat with police comes by, and the officer shouts, "Let us evacuate you! The water level is getting dangerous."

The preacher replies, "No, thank you, I am a righteous man who trusts in the Almighty, and I am confident he will deliver me."

Three hours go by, and the rains intensify, at which point the preacher is forced up to the second floor of his house. A second police rowboat comes by, and the officer shouts, "Now let us evacuate you! The water level is getting dangerous!"

The preacher replies, "No, thank you, I am a righteous man who trusts in the Almighty, and I am confident he will deliver me."

The rain keeps coming, and the preacher is forced up onto the roof of his house. A helicopter flies over, and the officer shouts down, " Please, grab the rope and we'll pull you up! You're in terrible danger!"

The preacher replies, "No, thank you, I am a righteous man who trusts in the Almighty, and I am confident he will deliver me."

The deluge continues. The preacher is swept off the roof, carried away in the current, and drowns. He goes up to heaven, and at the pearly gates he is admitted and comes before God.

The preacher asks, "Dear Lord, I don't understand. I've been righteous and observant my whole life, and I depended on you to save me in my hour of need. Where were you?"

And the Lord answers, "I sent you two boats and a helicopter. What more do you want?"

What does this have to do with being an entrepreneur?

Well, most people take things for granted or are blind to see opportunities around them. If you hear two or three people around you start a sentence with "I wish there was a/an <object>", "You know what I'd like to see?", or "Do they make something like <object>?", you are probably in a position to take action.

That last sentence is important. The key is to sit up, notice what people are missing, and take action. Don't let your ideas sit and ferment. Move on them!

Idea Generators

However, if you are coming up empty with ideas or opportunities, where can you find these opportunities?

  1. Go Shopping (but keep your ears and eyes open) - Everyone is out purchasing products and this is a prime area of where to overhear someone asking where these items or products are located. If they are hard to find, they may head home and resort to the Internet for locating these type of niche products.
  2. Social Networking Event - Gather your business cards and head out to a networking event. People love to put a face with the name and love to talk about their ideas with everyone. I had one person introduce themselves to me and I returned the introduction with what I do. They immediately said, "Hey, I've been looking for someone to do this <project>. Could you help me out or do you know of someone who could do this?" They've been a client of mine ever since.
  3. Revisit what you've built - If you've built something for someone and there is a huge demand for this type of product or service, tweak it a little bit and reuse it. You may find out that you may be sitting on a goldmine when you release your revamped product or service.
  4. Build a better mousetrap - If you have an idea, don't get upset because someone built one already. Two things to think about: 1). If no one improved on the wheel, we'd all have concrete wheels instead of rubber tires; and 2). Google didn't build a new search engine, they just improved it and made it better.

These are just a couple of ideas to generate opportunities, but there are many, many more. You just need to be aware of them.

Know when an opportunity comes your way and act on it.

Jonathan Danylko

Does anybody have other ideas on how to generate opportunities?

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Understanding the Price Sensitivity of the Online Buyer

Okay, so there’s no such thing as perfect online product. But considering what would be perfect might spark ideas of what products are close to perfect. Here, then, is the perfect online product:

  • It’s valuable, with high margins. You’re not making a dollar or two per sale; you’re making dozens, perhaps hundreds of dollars.
  • It’s in demand. It’s a product people want and are willing to pay for.
  • It’s not widely available. Buying online may be the only way to find the product, or the particular variety of the product.
  • It’s a “research” product. People are looking online for this product right now. (Most products are not research products. At this very moment, out of hundreds of millions of Internet users, probably only one or two are trying to find out how to buy sugar online.)
  • It’s light and non-fragile, so it’s cheap and easy to ship.
  • There’s little or no competition online.
  • People love the product so much they’re going to tell their friends about you.
  • There’s no smell or texture, or anything else that makes the product one that “just has to be seen.”
  • You are intimately connected to the product in some way. The product is related to your hobby or passion.
  • Oh, and it’s legal! While a number of illegal substances match the perfect-product criteria, we’re assuming the risk outweighs the benefits.

Online buyers are far more price sensitive than offline buyers. That is, the price of the product is much more important for the online buyer than for someone walking into an offline store. When someone buys a product and has to select a particular merchant, they are “sensitive” to various factors, such as these:

  • The price of the product from that merchant
  • The convenience of purchasing from the merchant
  • The confidence they have in the merchant (whether the merchant “backs” the sale, for instance, if anything goes wrong)
  • The additional costs, such as sales tax and delivery

Price is only one aspect in the decision to buy. But on the Internet, the weight given to price is much greater. This is a perfectly natural, and much predicted, state of affairs. Consider the buyer walking into a brick-and-mortar store who finds a product he’s interested in:

  • Many buyers don’t care about pricing much at all. They are more interested in convenience, selection, location, and sales environment.
  • Many buyers want the product now and don’t care too much about price, as long as it’s “in the ballpark.” If the buyer finds the product, there’s a good chance the sale is made.
  • Even if buyers are shopping for price, there’s a limit to how much driving around they’re willing to do. Again, if the price is “in the ballpark,” price may be trumped by convenience.
  • Buyers don’t think too much about how much confidence they have in the merchant; if the business can afford a storefront and take credit cards, they’ve already reached a certain level.

We know all this is true, because offline prices are often higher than online prices. And haven’t we all been in stores and thought, “How do they sell at that ridiculous price?” The online sales environment is very different, though:

  • Buyers can jump from store to store very quickly. It’s very easy to find a low-priced product extremely quickly.
  • There are many sites that will even do the price comparison for you. There are the shopping directories (see Chapter 25) and the merchant sites (Chapter 28), where buyers, more and more, are beginning their shopping.
  • Many buyers are used to, and now expect, a low price. Price is a much more important factor for them than for most offline shoppers . . . they are much more price sensitive. In fact getting a low price is why many online buyers are willing to delay gratification (to wait for delivery).
  • Many buyers now do a little research to settle on the exact product they want, then use a shopping-directory comparison tool to search for the product. Then they’ll ask for the system to show the products sorted lowest-price first and work their way through the merchants one by one. They often won’t even go past the first few low-price merchants before buying.

Understanding these concepts naturally leads to a couple of conclusions:

  • If you have a really good price, you’re in a good competitive position.
  • If you don’t have a good price, many of the marketing techniques won’t be open to you; you’ll find it very difficult to sell through eBay, shopping directories, and merchant sites, for instance.

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Saturday, April 5, 2008

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Is Google bringing Bigtable out of the closet?

TechCrunch is speculating that Google may begin the first major phase of becoming an infrastructure provider for developers by exposing its Bigtable data storage system as a Web service. This service would be similar to Amazon's SimpleDB service, which automatically indexes data and provides an API for storage and access.

I've queried Google on this potential news and await a response. Given Google's prowess at delivering applications from the cloud, it's logical to expect the company to become a platform for application services, with APIs for storage, compute cycles and databases--similar to what Amazon has done with its S3 storage and Elastic Compute Cloud along with SimpleDB.

It's a way for Google to leverage its massive infrastructure build out, with hundreds of thousands of custom servers running in parallel, and deep computer science expertise by effectively becoming the network service for the planet.

It's the "Red Shift," utility computing concept offered by Sun CTO Greg Papadopoulus. He is predicting a "neutron star collapse of datacenters."

At some point, businesses won't build their own datacenters and developers will program on the network itself. Google, Sun and a few other megaliths will provide the computing resources with brutal efficiency for utilization, power, security, service levels and rapid idea-to-deploy time, Papadopoulus said. It's a model that salesforce.com has adopted on a smaller scale with its platform-as-a-service.

Google describes, Bigtable as a "distributed storage system for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers."

The API includes functions for creating and deleting tables and columns, as well as for changing cluster, table, and column family metadata, such as access control rights, according to a white paper on Bigtable, which gives the following description of its evolution and usage:

Over the last two and a half years we have designed, implemented, and deployed a distributed storage system for managing structured data at Google called Bigtable. Bigtable is designed to reliably scale to petabytes of data and thousands of machines. Bigtable has achieved several goals: wide applicability, scalability, high per- formance, and high availability. Bigtable is used by more than sixty Google products and projects, includ- ing Google Analytics, Google Finance, Orkut, Person- alized Search, Writely, and Google Earth. These prod- ucts use Bigtable for a variety of demanding workloads, which range from throughput-oriented batch-processing jobs to latency-sensitive serving of data to end users.

The Bigtable clusters used by these products span a wide range of configurations, from a handful to thousands of servers, and store up to several hundred terabytes of data. In many ways, Bigtable resembles a database: it shares many implementation strategies with databases. Paral- lel databases [14] and main-memory databases [13] have achieved scalability and high performance, but Bigtable provides a different interface than such systems.

Bigtable does not support a full relational data model; instead, it provides clients with a simple data model that supports dynamic control over data layout and format, and al- lows clients to reason about the locality properties of the data represented in the underlying storage. Data is in- dexed using row and column names that can be arbitrary strings. Bigtable also treats data as uninterpreted strings, although clients often serialize various forms of struc- tured and semi-structured data into these strings. Clients can control the locality of their data through careful choices in their schemas. Finally, Bigtable schema parameters let clients dynamically control whether to serve data out of memory or from disk.

Illustration from a Google white paper, Bigtable: A Distributed Storage System for Structured Data

(Credit: Google)

source : news.com

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Friday, April 4, 2008

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What Makes a Good Online Product?

Just about any product can be sold online. But let’s be quite clear; some products sell much better than others. Let’s think about some product characteristics that both help and hurt products when selling online:





  • Price:weight ratio The price:weight ratio needs to be high; that is the price, in comparison to the weight, needs to be high. Books have a very high price:weight ratio—a book might be worth, say, $30/lb. Sugar might be around 35 cents/lb. The price:weight ratio issue is why it’s hard to sell sugar, cement, and charcoal online.



  • Availability Less available is good. Available everywhere is bad. That’s why it’s hard to sell candy bars online.




  • Information products Products that are essentially information sell well online.

    Books, reports, reference materials . . . even music is an information product, really.


    Why do they do well online? Because online technology provides a very efficient way to deliver information. It’s fast and it’s cheap. It’s no wonder that books were the first major product category online and remain one of the primary categories.




  • Complicated products requiring research The Internet is the perfect research tool, of course. Products that require careful selection—products with many different features—often do well online.




  • Wide selection of specialty products An example is one of the earliest small-biz successes, HotHotHot.com, an online success for over a decade. Sure, you can find hot sauce in any grocery store. But can you find Jamaican Hell Fire, Rigor Mortis Hot Sauce, 99%, or 3:00 AM? (The company provides 100 different brands.) Have you even heard of these? Another example is RedWagons.com. Certainly you can find two or three different Radio Flyer wagons in most toy stores, but where else can you find every Radio Flyer product made—steel wagons, plastic wagons, trikes, scooters, retro rockets, roadsters, and everything else?




  • Deals There’s a class of goods that crosses all classes, and even covers products that you might think of as Not Good Internet Products. If you can sell a particular product at a very low price, you may have a good Internet product. Hey, if you can get the price of sugar down low enough, you might be able to sell that online.




  • “Cool” products that sell themselves through word of mouth There are some products that are just so cool, people tell their friends. One company that gets fantastic word of mouth is ThinkGeek.com, which sells tons of really cool stuff (Figure 1-1). Another example of a great word-of-mouth site is Despair.com. This company sells products that people put on their office walls and laugh about with their friends.




  • No need to touch, smell, or even see clearly. Products that really require a close view generally don’t sell well online. That’s why it’s hard to sell furniture online and difficult to sell unique works of art or perfume. And that’s why well-known brands can sell online . . . because people know what they’re getting. In other words, although it’s

    hard to sell perfume that your potential buyers have never smelled, it’s not hard to sell perfume from Christian Dior.




  • High value products are good. You may do better selling a $500 product than a $5 product. You’ll have less competition—making it easier to compete using Pay Per Click and in natural search—and will make much higher “margins” (gross profit). Low-price products can be very difficult to deal with online. Think very seriously before selling anything below, say, $50, unless you’re pretty sure you can really pump out high volumes.




  • Junk is hard to sell. This may sound obvious, but it’s amazing how many merchants just post any kind of junk online and hope to make a business out of it. Mass produced statuettes of kittens from China, junk jewelry, handicrafts from the wilds of Wisconsin . . .come on, you can do better!




  • Products you understand and love. These are easier to sell. If you have a passion for skydiving, there’s a natural business for you selling skydiving products.




  • Having said all that, it’s important to realize that every rule can be broken. Groceries can be sold online, for instance. Diamonds, products that most jewelers would say need to be looked at carefully before purchase, are selling very well online. And though Furniture.com crashed and the big grocery-store sites (PeaPod.com and WebVan.com) went down with it, some companies are selling furniture online and some companies are selling groceries online. (PeaPod, for instance, was bought up by a grocery chain.) So, you can break the rules. But you’d better have a good reason to believe that it will work.




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Google mulls next moves on U.S. wireless networks

Google Inc confirmed on Thursday it had been an active bidder in recent U.S. auctions for licenses to create a national wireless network and that it will weigh in as regulators set new rules.

In a statement, the Internet services leader said it planned to remain active in rule-making by the U.S. Federal Communications Commission that will govern how Verizon Communications, the winning bidder for the "C Block" of nationwide wireless spectrum, will operate its network.

"In ten of the bidding rounds we actually raised our own bid -- even though no one was bidding against us -- to ensure aggressive bidding on the C Block," Google said. Active bidding ensured the rules designed to make these networks more open to independent Web services will be implemented, it said.

The Silicon Valley company also said it will weigh in on new rules the FCC may set as it re-auctions airwaves that are to be shared between public safety agencies and commercial service providers -- the "D Block" in the auctions.

"As more policymakers and regulators around the world evaluate their own spectrum policies, we'll continue pushing to help make the wireless world look much more like the open platform of the Internet," the company said in its statement.

(Reporting by Eric Auchard; Editing by Phil Berlowitz)

source : reuters.com

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Power Play: Android and Skype

Is Google getting ready to end the need for costly mobile phone minute plans and create a major upset in the mobile carrier industry? Their coming handsets could be game changing for giving users more power over their mobile handsets, but is Google could also be going after the carriers.

 

This week Techcrunch broke news that Google and EBay are in talks about a Skype acquisition or partnership deal. Michael Arrington postulated that Google could be working to integrate their Grand Central, GTalk VOIP and other Voice services such as Google 411 to the Skype community. These services are all complimentary and could be a natural fit for the Skype community. The VOIP market has not seen substantial growth as people have become more reliant on the cell phones. While it’s currently possible to run Skype on some mobile phones, it has yet to come into the mainstream.

Check out the rest.

Google Android and Skype are a match that’s made for each other. Android handsets are poised to spread like wildfire across the open source and developer communities upon release. Since it’s built on linux, it should be stable enough to run VOIP applications with ease. Combined with Grand Central, you would be able to get your calls and messages anywhere. This means that you can have a fully functional Android phone with Skype and never need a monthly minutes plan.

The mobile network operators have carried on the status quo of charging separate monthly fees for voice and data plans for long enough. Just like we went from paying for long distance telephone calls to one monthly fee, why can’t our mobile phones do the same for voice and data?

source : theregoesdave.com

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Thursday, April 3, 2008

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Who uses MS Live Search - on purpose?

No one.

Net Applications monthly newsletter posed an interesting question: who uses MS Live Search?

Nobody I know.

One of their engineers theorized

. . . it’s mostly people that are searching for files on their own hard drive who accidentally click the ’search the net’ button.

Hm-m, how could you tell?
If that theory is correct almost all Live Search sessions would come from Windows systems running IE.

Sure enough, they found that an overwhelming 99.82% of all Live Search sessions are Windows machines running IE.

A 90% market share is good for something
It kept the Live Search market at a pathetic 2.4% last month - instead of a humiliating 0%.

IE’s market share is 75%
If Firefox - 18% market share - users were just as likely to use Live Search as any other search engine, you’d expect to see 18% of Live Searches on that browser. Or 1/10th the chance is a 1.8% share.

But the distant #2 OS on Windows Live Search? Mac OS with a 0.17% share. All hail Microsoft’s loyal Mac business unit!

The Storage Bits take
Search is THE problem as storage capacities grow. Microsoft’s weak showing means they aren’t going to beat Google at the current game. MS needs to put it’s substantial muscle finding the Next Big Thing in search.

It also suggests that taking over Yahoo won’t help either - they haven’t had any better luck against Google. Put 2 losers together and you just have a bigger loser.

Comments welcome, of course.

Robin Harris has been selling and marketing data storage for over 20 years in companies large and small. See his full profile and disclosure of his industry affiliations.

source : blogs.zdnet.com

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Study: 'Weight-ism' More Widespread Than Racism

It's illegal to discriminate against someone because of race or gender, but our culture condones a bias against people who are overweight.

There are no federal laws that prohibit discrimination on the basis of weight, and only Michigan has such a law, according to a new study from Yale University.

As a result, the researchers contend, weight discrimination is spiraling upward, and that's a dangerous trend that could add fuel to the obesity epidemic.

Weight discrimination "occurs in employment settings and daily interpersonal relationships virtually as often as race discrimination, and in some cases even more frequently than age or gender discrimination," the researchers report in the current issue of the International Journal of Obesity.

Overweight women are twice as vulnerable as men, and discrimination strikes much earlier in their lives, the report states.

"This is a form of bias that remains very socially acceptable in our culture," research scientist Rebecca Puhl, lead author of the study, said in a telephone interview.

Puhl, who was trained as a clinical psychologist, and co-author Tatiana Andreyeva, studied data collected from 3,437 adults as part of a national survey conducted in 1995-1996. They have just updated the work in a disturbing paper showing that weight discrimination has accelerated through 2006.

Puhl, who has been studying weight discrimination for nine years, said our culture has made it clear that it's wrong to discriminate against someone because of race, color, creed, gender, age and so forth, but that it's OK to show someone the door because he or she is fat.

"We send a message to citizens in our culture that this is something that is tolerated," she said. "We live in a culture where we obviously place a premium on fitness, and fitness has come to symbolize very important values in our culture, like hard work and discipline and ambition. Unfortunately, if a person is not thin, or is overweight or obese, then they must lack self-discipline, have poor willpower, etc., and as a result they get blamed and stigmatized."

source : abcnews.go.com

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Business Fits Online

Launching a business online can be exciting and profitable. It’s a great way to supplement an existing income stream or even to become one’s sole occupation. Many individuals and small businesses have met with tremendous success, some making literally millions of dollars a year, even after starting at ground zero, with no knowledge of the Internet beyond the very basics, if that. There are no guarantees, but it can be done. It does require patience and a willingness to go through the steps to get it right, though. That’s what we’re going to teach you here.

Why Three Services?
We will explain how to use three different “channels” to build your business online:

  • Selling products through eBay auctions
  • Setting up an online store using Yahoo! Merchant Solutions
  • Promoting your business through Google, other search engines, and various other online marketing mechanisms.

Why three channels? There are a number of reasons:

  • Few businesses are simple enough to survive with a single method for finding business.
    If you sell hot dogs to people who eat hot dogs, you may need only to place your hot-dog stand on a busy street. But if you sell hot dogs to businesses that sell hot dogs to people, you would use many different ways to reach those businesses.
  • What works well for one business may not work so well for another. Using multiple channels to sell and to reach people increases the likelihood that you find the best one.
  • Multiple channels provide multiple opportunities. If you can find people to buy your products more than one way, why leave money on the table by only using one method?
  • You’ll find some of the things we suggest can be implemented very quickly, in some cases in just a few hours. Having a range of different options helps you get your toes wet and work your way in slowly. For instance, an already established business could begin selling online with eBay over a weekend, gradually build the online business, then investigate other sales channels later.

While it’s true that some businesses have done very well by finding something simple that works and doing it over and over again for decades, most businesses are not so fortunate. Thanks to competitive pressures—other people want your customers too; remember—most businesses have to do many things in order to survive and thrive. What works today may not work tomorrow.

Some method you try for finding more business may not work, or may not work well as something you haven’t yet tried. Business is an evolutionary process, with the notion of natural selection replaced by the degree of initiative of the business owners and managers. A business gradually evolves as the people running the business try new things, discard things that don’t work or that no longer work, and adopt techniques that show promise.

The three-channel method provides a great way to get started with an online business, showing you a number of essential techniques for surviving—and thriving—online. In particular, companies succeeding online often use a number of strategies to do so. These are the sort of things you may one day find yourself doing:

  • Selling through online auctions
  • Selling through discount channels, such as Overstock.com
  • Selling through merchant sites such as Amazon.com
  • Selling through a web store
  • . . . or, in some cases, several web stores, for different audiences or perhaps different pricing strategies
  • Buying Pay Per Click ads to bring buyers from the search engines to your store
  • Using Search Engine Optimization to bring buyers from the search engines without paying a click fee
  • If you own an offline business, using various techniques to integrate online and offline operations, pushing business from the offline business to the online, and vice versa
  • Using an affiliate program, paying other web sites commissions for purchases made by buyers arriving at your store through affiliate sites
  • Publishing an e-mail newsletter to keep in touch with customers and promote your products to their friends
  • Marketing through PR campaigns targeting e-mail newsletter editors
  • Promoting your products through discussion groups
  • And many other things . . .

One thing you can say about doing business online is that however successful you become, there’s always more to learn!



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Wednesday, April 2, 2008

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Google, Virgin planning to colonize Mars. Wait, what's today's date?

Turns out Larry Page's and Sergey Brin's project to build a moon rocket  was just the first step in Google's plans to spread its tentacles throughout the entire solar system.

Google announced Tuesday that it is teaming up with Virgin's Richard Branson on "Virgle," which will select a group of humans to colonize Mars by the year 2014.

"Earth has issues, and it's time humanity got started on a Plan B," Google states on its Web page. "So, starting in 2014, Virgin  founder Richard Branson and Google co-founders Larry Page and Sergey Brin will be leading hundreds of users on one of the grandest adventures in human history: Project Virgle, the first permanent human colony on Mars."

Unfortunately for Googlers yearning to rid themselves of the shackles of Earth's atmosphere, Page, Brin and Branson picked April Fools' Day to make their announcement. So it's probably a joke (though we wouldn't put anything past Google).
The company did, however, start a real contest last year that will give cash prizes to teams that can land a privately funded spacecraft on the Moon. And Google and Virgin are taking the step of having curious humans fill out application forms to join project Virgle. (Just go to the Google home page and follow the links).

Googlers throughout Earth are busy on this April Fools Day. Google in Australia launched gDay, which lets users search what the Web will look like as much as 24 hours in the future.

Google also jokingly launched a new Gmail service called "custom time," which lets you backdate e-mails in case you forget an important event like grandma's birthday.

Google even added a "scratch and sniff" feature to its book search tool as part of today's April Fools festivities. And if you log on to the YouTube home page and click on any of the "featured videos," you'll be promptly taken to a video of Rick Astley singing cheesy '80s song "Never Gonna Give You Up." Another Google April Fools project supposedly seeks to "organize all of human ignorance."  

Check out this blog for a list of Google April Fools hoaxes launched today.

Google's April Fools hoaxes go back to the year 2000, when it announced MentalPlex, a "search technology that supposedly read the user's mind to determine what the user wanted to search for," according to Wikipedia. The 2006 hoax was a parody of online dating called Google Romance. Last year Google offered a paper-based e-mail service.

Back to Virgle: Click on the Google home page Tuesday and you'll notice this text: "A Cool World: Enjoy a rosier future as a Virgle Pioneer."

Click there and you'll be taken to a page describing Virgle, complete with FAQs and a plan for making Mars the first "open source planet."

There's a 15-item multiple-choice questionnaire for people interested in joining Virgle. Google and Virgin are looking for "world-class experts" in the disciplines of physics, medicine and first aid, engineering, and, of course, Guitar Hero II. 

The next step for Mars wannabes is to submit a 30-second YouTube video describing why they should be chosen. As of 10 a.m. EST this morning, the only two videos posted were by Branson, and Page and Brin.

"You'll be achieving something mankind has never achieved before," Branson says, calling Virgle perhaps the most exciting project he has ever worked on. "Submit your 30-second video and then we'll get in touch. We look forward to meeting up with you."

"This is the biggest endeavor we have ever undertaken at Google and at Virgin," Brin says. "We're going to select the very first human settlers on mars."

Virgle might be an opportunity for Google co-founder Page to take full control of Google's Earth operations, judging by the following statement: "Actually Sergey, I was thinking you could go one way and I could stay here."

Brin's response: "Maybe we'll save you for the Jupiter trip."

 

source : networkworld.com

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Tuesday, April 1, 2008

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Introducing Gmail Custom Time

How do I use it?

Just click "Set custom time" from the Compose view. Any email you send to the past appears in the proper chronological order in your recipient's inbox. You can opt for it to show up read or unread by selecting the appropriate option.

 

Is there a limit to how far back I can send email?

Yes. You'll only be able to send email back until April 1, 2004, the day we launched Gmail. If we were to let you send an email from Gmail before Gmail existed, well, that would be like hanging out with your parents before you were born -- crazy talk.

 

How does it work?

Gmail utilizes an e-flux capacitor to resolve issues of causality (see Grandfather Paradox).

 

How come I only get ten?

Our researchers have concluded that allowing each person more than ten pre-dated emails per year would cause people to lose faith in the accuracy of time, thus rendering the feature useless.

 

more : mail.google.com

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Google Debuts gDay: Search Today the Webpages Published Tomorrow! Exclusive Image by Sergey Brin Inside!

Google keeps up the good work and today released another revolutionary technology, codenamed gDay, which may bring a different perspective of searching the web.

First of all, gDay* is powered by MATE (Machine Automated Temporal Extrapolation), which is quite an amazing aspect considering the fact that it now works in collaboration with Google's search engine. Since I'm sure that the term MATE doesn't ring any bells to you, gDay is actually a web service able to allow you to search today the webpages published tomorrow! If you still can't believe it, here's Google explanation for gDay:

"Google spiders crawl publicly available web information and our index of historic, cached web content. Using a mashup of numerous factors such as recurrence plots, fuzzy measure analysis, online betting odds and the weather forecast from the iGoogle weather gadget, we can create a sophisticated model of what the internet will look like 24 hours from now," it is mentioned on the official website of the new solution.

What's interesting is that gDay uses a different type of PageRank, namely SageRank, which is actually a 'statistical extrapolation of a page's future PageRank', as Google mentioned on the website.

People are pretty amazed by the new release, most of them finding the search solution revolutionary and extremely useful for their real life. Here's a testimonial published on the gDay official website: "Wow, I just put a grand on number 7 in the 4th at Flemington tomorrow and bought my girlfriend a gift with the money I’m going to collect tomorrow. Thanks Google!" "This is awesome. I can now check the questions ahead of time and impress my girlfriend by knowing all the answers to ‘Are you Smarter than a 5th Grader?" another user wrote.
So, have a look at the exclusive photo attached to the article. Please note that the picture was sent to us by our old pal, Sergey Brin! Thank you, Serg!

*ekoj yaD s'looF lirpA

source : news.softpedia.com

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YouTubers Say 'Sorry' for Quran-Bashing Film Fitna

Dutch people eager to dissociate themselves from the anti-Quran film Fitna have taken to the web to apologize for the controversial video.

Hundreds of Dutch citizens have uploaded videos to YouTube showing themselves holding signs with apologies for the film. In other anti-Fitna clips, the subjects simply say the words, "I'm sorry."

Fitna, a 17-minute film by Dutch politician Geert Wilders, juxtaposes passages from the Islamic holy book with graphic footage of terrorist attacks in the United States and Europe. In one scene, the sound of paper ripping can be seen as a reader pages through the Quran.

A website called Sorry for the Film encourages users to upload photos of themselves to indicate they do not support the views propagated in Fitna. Mediamatic, a technology collective based in Amsterdam, posted instructions for making "Sorry Fitna" videos.

Fitna, which was posted Thursday to LiveLeak, received more than 3 million views before the video-hosting site removed it Friday. The film subsequently appeared on Google Video and YouTube. LiveLeak restored the video Sunday, with a note reading: "We have decided to once more make this video live on our site. We will not be pressured into censoring material which is legal and within our rules."

After its release, the film drew condemnation from Arabs and a call for a boycott of the Netherlands. Wilders said Monday he would cut a controversial cartoon by Danish artist Kurt Westergaard from the film to avoid a lawsuit by the Danish Union of Journalists. The cartoon, which depicts the prophet Muhammad with a bomb-shaped turban, sparked protests in 2006.

source : blog.wired.com

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Monday, March 31, 2008

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Google Brings Karaoke Closer to YouTube Fans

The copyright of the content uploaded on YouTube has always been a problem for the video sharing service's parent company Google, as there are numerous firms which sued the search giant, accusing it of copyright infringement.

Because of that, every new copyright deal signed by Google is welcomed, as it keeps the Mountain View company away from copyright lawsuits and brings the users on the legal side.

A few days ago, Google struck such a deal with the Japan Rights Clearance Inc., an organization which holds the rights of approximately 5,000 songs.

According to the deal, the users who want to sing one of the songs owned by JRC can do it without any restriction as long as they upload the recording on Google's video sharing service YouTube. Google has to pay an undisclosed sum to the organization, The Hollywood Reporter wrote in an article published today.

"The agreement we have signed with Google is the first of its kind in Japan, although we expect other rights organizations to follow suit soon. Japanese people like karaoke and, particularly at this time of year, we find lots of young people marking the spring end of the school year by making music videos of themselves and their friends," JRC spokeswoman Miki Imai told the source mentioned above.

This is quite an important step made by Google, no matter if we're talking about avoiding copyright disputes or raising the company's popularity in Japan. As you surely know, Google has encountered lots of copyright lawsuits in the past when numerous firms sued it, requesting important damages. The first name that comes to my mind is Viacom, MTV's and Comedy Central's owner, that sued Google for posting clips on YouTube without authorization, requesting no less than $1 billion in damages.

source : news.softpedia.com

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Google Application

If you’re like me, you have spent years purchasing and installing applications for your computer. The centerpiece of those applications has probably been Microsoft Office, the application suite that is virtually ubiquitous and that includes the Microsoft Word word processing application, Microsoft Excel for spreadsheet, PowerPoint for presentations, Outlook for e-mail and communications, and Access for database applications.

Every few years, a new version of Office is released, and you have the option of installing it so you can keep up with the people you work with in other companies, who have their own versions of Office, too.

Google Apps is a set of Web and business applications that is aimed at competing with Microsoft Office. What makes Google’s offering dramatically different from Office is the fact that the applications are all offered online as Web-based services that you access with your Web browser, not as separate applications you install on your computer. This ‘‘software as a service’’ approach wasn’t invented by Google.

Lots of other companies give you the ability to store files, keep your financial records, and perform other functions online using your browser. The fact that these applications are being offered by one of the most popular and best-known—not to mention most successful—Web businesses around is what makes Google Apps notable. Google Apps is Google’s signal that it wants to shift from being the leader in Web search to a leader (if not eventually the leader) in Web services.

The ‘‘Software as a Service’’ Approach to Work One big advantage of ‘‘software as a service’’ (also known as Web-based applications) is the fact that the end user does not have to go through the expense of buying the package (or at least paying as much as Microsoft Office or its big brother Microsoft Exchange costs these days). The package was launched in August of 2006 and includes the Google email service Gmail, Google Talk, Google Calendar, Google Page creator, and Docs & Spreadsheets. The latter two are positioned as competitors to Microsoft Excel and Word.

Users: they don’t give you all the features of these Microsoft Office applications, but as you’ll see later in this chapter, they’re quite adequate for basic everyday use, either in the office or at home. You also gain access to Google Analytics, a hosted service for tracking Web site usage and traffic.

Google Apps Premier

Buying the premier version of Google Apps increases e-mail space to 10GB per account, adds several new applications such as Gmail for mobile devices, and promises nearly 100 percent uptime for $50 per user per year. This is far less than the $225 per year it costs to use Microsoft Exchange, and the $499 cost to purchase a single standalone version of Microsoft Office Professional Edition 2007. This level also lets you use programming instructions Google Apps recognizes so your company can create custom programs that allow you to customize your service.

Competitors to Google Apps
Google Apps isn’t the first player in the field of Web-based business applications. It’s got some catching up to do with companies that have paved the way. By knowing who the other players are in the field, you can make a more informed decision about whether or not to sign up for Google Apps yourself, as well as whether or not to choose the Premier version.

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Saturday, March 29, 2008

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Vista, MacBook Out--Only Linux Left in Hacking Contest

The MacBook Air went first; a tiny Fujitsu laptop running Vista was hacked on the last day of the contest; but it was Linux, running on a Sony Vaio, that remained undefeated as conference organizers ended a three-way computer hacking challenge Friday at the CanSecWest conference.

Earlier this week, contest sponsors had put three laptops up for grabs to anyone who could hack into one of the systems and run their own software. A US$20,000 cash prize sweetened the deal, but the payout was halved each day as contest rules were relaxed and it became easier to penetrate the computers.

On day two, Independent Security Evaluators' Charlie Miller took the Mac after hitting it with a still-undisclosed exploit that targeted the Safari Web browser. After about two minutes work, Thursday, Miller took home $10,000, courtesy of 3Com's TippingPoint division, in addition to his new laptop.

It took two days of work, but Shane Macaulay, finally cracked the Vista box on Friday, with a little help from his friends.

Macaulay, who was a co-winner of last year's hacking contest, needed a few hacking tricks courtesy of VMware researcher Alexander Sotirov to make his bug work. That's because Macaulay hadn't been expecting to attack the Service Pack 1 version of Vista, which comes with additional security measures. He also got a little help from co-worker Derek Callaway.

Under contest rules, Macaulay and Miller aren't allowed to divulge specific details about their bugs until they are patched, but Macaulay said the flaw that he exploited was a cross-platform bug that took advantage of Java to circumvent Vista's security.

"The flaw is in something else, but the inherent nature of Java allowed us to get around the protections that Microsoft had in place," he said in an interview shortly after he claimed his prize Friday. "This could affect Linux or Mac OS X."

Macaulay said he chose to work on Vista because he had done contract work for Microsoft in the past and was more familiar with its products.

Although several attendees tried to crack the Linux box, nobody could pull it off, said Terri Forslof, a manager of security response with TippingPoint. "I was surprised that it didn't go," she said.

Some of the show's 400 attendees had found bugs in the Linux operating system, she said, but many of them didn't want to put the work into developing the exploit code that would be required to win the contest.

Earlier, Miller said that he chose to hack the Mac because he thought it would be easiest target. Vista hacker Macaulay didn't dispute that assertion: "I think it might be," he said.

source : news.yahoo.com

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